BUILT FOR HER:
THE SOFTWARE LAUNCH
A celebration for the women making their next power move, building community, and embracing the pivot.
AUGUST 15TH, 2025 | PHOENIX, AZ | 12:00-3:00 PM
Join us for an afternoon of connection, community, and systems - curated for female entrepreneurs ready to scale with intention.
this ain't another brand launch
It’s a celebration of what happens when women make empowered moves supported by COMMUNITY.
✨ Local Vendors with Intention: shop woman-owned artisan brands & small biz, not random pop-ups
🎤 A Panel on Community Building: no fluff, just honest conversation on building aligned connections while scaling
📸 Content Creation Activation: yes, you’ll leave with gorgeous media and the confidence to keep showing up
🤝 Curated Networking through Her Alignments: no awkward small talk, just aligned women you’ll want to stay connected with
🥂 Champagne & Lunch Included: because success deserves to feel like a celebration
It's not about the business we built.
It’s about the women we built it FOR.
You don’t need an event with another sales pitch, leave with a half-finished workbook, and no real connections.
You’re not just building a business, you’re building a new chapter. Let’s toast to it together. 🥂
THIS IS FOR YOU IF...
❌ You’ve outgrown the “just post and pray” era and you’re still not seeing consistent visibility.
❌ You know your work is powerful, but the right people still aren’t finding you.
❌ You’ve pivoted, or you need to and feel like no one really understands what that takes.
✅ You’re craving deeper support and you’re ready for systems that hold you like never before.
✅ You’re not just growing a business; you’re stepping into a whole new version of yourself.
✅ You’re ready to walk into a room and feel like you actually belong there.
WHAT YOU’RE SAYING YES TO
We’re not here to motivate you.
You already are HER.
This event is designed to give you the space, strategy, and sisterhood to move differently.
YOU'LL LEAVE WITH
Real connections that turn into aligned collaborations (and probably clients).
A deeper understanding of what your next move actually looks like.
Content that shows your audience what your story sounds like and what community feels like.
A reminder that you don’t need permission to lead, just aligned support to rise.
FRIDAY, AUGUST 15 | 12:00–3:00 PM
THE BUILT FOR HER EXPERIENCE
Because when the room is right, one afternoon is all you need.
🎟️ GENERAL ADMISSION
$69
The doors open wide, and so do the conversations. You’ll move through this afternoon with purpose.
Event Access from 1-3 PM
Signature Gift Bag
Champagne + Light Bites
Local Artisan & Small Biz Vendors
Live Community Panel
Content Photo Booth
Her Alignments Networking
✨ vip access
$99 SOLD OUT
All General Admission ticket features.
Limited to 25 guests.
Get in early with all inclusive access.
Early Access at 12 PM
Curated VIP Gift Bag
Pre-Book Your Headshot Slot
Connect with Hosts & Speakers
Reserved Seating for the Panel
VIP Concierge Touchpoint
WHAT TO EXPECT at Built for Her
Join us for curated afternoon with connection, celebration, and stepping fully into your next level. Regardless of how you arrive, you’ll leave inspired and aligned.
🌟 VIP Access: 12:00–3:00 PM || Your elevated experience includes:
Early access to mingle with panelists, vendors & fellow VIPs
Complimentary professional headshots
VIP seating for the live community panel
Luxe swag and surprise touches just for you
💫 General Admission: 1:00–3:00 PM || Come ready to:
Be part of a powerful panel conversation on growth, pivots & purpose
Shop from curated vendors supporting women in business
Connect with like-minded women building big things
Enjoy a complimentary Photo Booth & elevated lunch with champagne
WHO TO EXPECT at Built for Her
Expect a room of 80 coaches, consultants, beauty, wellness & health professionals, online service providers, photographers, authors, speakers, podcast hosts and community-driven founders: most earning multi-6 to 7 figures and actively investing in tools, team, and transformation.
Powering the Built for Her Experience through sponsorship & media partnership:
MEET THE VENDORS APPEARING AT BUILT FOR HER:
Meet the Community Building Panel!
At the heart of every thriving business is community.
This panel brings together powerhouse women who’ve built movements, not just followings. From hosting hundreds of events to cultivating deeply aligned online spaces, each panelist brings a unique perspective on what it really takes to build community in a way that’s sustainable, soul-led, and scalable.
You’ll hear candid stories, hard-earned lessons, and tangible advice on how to expand your reach without losing connection. Whether you’re growing your audience, deepening client relationships, or leading a movement of your own, this panel will leave you lit up with clarity and connection.
Steff Smith
Connector + Community Builder
Haley Thomas
Serial Entrepreneur + Strategist for Passionate Entrepreneurs
Shannon Demont
Hairstylist & Photo/Video Educator
Lisa Hanson
Speaker, Coach & Community Builder
Stephanie Ross
Community Leader, Educator, Author & Speaker
It’s not just the vendors. Or the panel. Or the content.
THIS IS WHERE THE REAL SHIFT HAPPENS
Blair and Christiana are pulling back the curtain—not just on our business pivot, but on the real
reason it worked:
Community. Courage. And finally letting ourselves be seen.
We’ve built tech, yes. But we built it for you.
Not for the highlight reel.
For the in-between moments, the brave decisions, the “I’m not sure how, but I know I’m ready” seasons.
This isn’t just a celebration.
It’s your next chapter, and the room that supports and helps unlock it.
Frequently Asked Questions
Who should attend this event?
This event is for women entrepreneurs, creatives, coaches, service providers, and visionaries who are navigating a pivot, craving deeper support, and ready to connect with other high-vibe women building businesses with intention. Whether you’re scaling, shifting, or stepping into something brand new—you’ll leave feeling seen, aligned, and energized.
What is the cost to attend?
We have two ticket options available: General Admission – $55 (Early Bird) & VIP – $85 (Early Bird). Both include access to the full event experience, with additional perks for VIP guests.
What should I bring?
Bring your business cards (or digital contact info), your phone (for content and connections), and your full, unapologetic self. Dress how you want to be seen—because you will be. We’ll provide everything else.
I'm coming in from the airport, is that okay?
Absolutely. The venue is located in Phoenix, AZ is easily accessible from Phoenix Sky Harbor Airport (about 10-15 minutes by car).
What if I can't make it?
We totally understand that things come up. Tickets are non-refundable, but you are welcome to transfer your ticket to another guest. Just email us at [email protected] with their info before August 10, 2025.
How do you handle unexpected changes on the event day?
Our venue is indoors so any weather inclement will not affect the event.
Will there be an opportunity to network?
Yes, and not the awkward kind. Our Her Alignments experience is a signature feature of this event—giving you intentional, curated connections based on shared values, vision, and vibe. You’ll walk in knowing who you’re meant to connect with.
How do I get to the venue?
The event is hosted at Refine 1.0 Event Space. We’ll send out the full address and parking info in your confirmation email. Rideshare options are also easy and nearby.
Will food or refreshments be provided?
Yes! We’ll have light bites and champagne for all guests. VIP ticket holders will enjoy an earlier, more intimate experience before the general admission doors open. Please let us know at checkout if you have any dietary restrictions.
How do I contact you with further questions?
You can email our team anytime at [email protected]. We’re here to help.